Project Description
Create an entire brand for a portable blender to be sold online and in flash sales. The brand featured 3 different blender models (Elite, + and GO). The client wanted a fresh, trendy, bright and young aesthetic for the brand.
advertisements
Process
Once we established the branding guidelines, we focused our attention on the packaging design. Working with a photographer, I directed the product shooting for photos and videos. The photos were used for lifestyle photos, packaging, amazon, and general usage for advertisements. I also directed the video commercials which included working with actors, lighting, product placement, and storyboarding.
Challenges
We were working on a tight deadline of 2 months for all the deliverables, but I managed to complete everything we needed to on time.
Outcomes
In the first flash sales we sold thousands of products for businesses to re-sell using our branding. The product was successful enough to open a kiosk in a mall in Las Vegas to continue selling the product in stores.
video commercials
LOCATION
Las Vegas, Nevada, USA
ROLES
Graphic Designer, Producer, Editor, marketing consultant
PROGRAMS
Adobe Illustrator, Photoshop, InDesign, Premiere Pro, After Effects
