Project Description
Worthy is an online auction platform for selling used jewellery. Their main clientele is divorced women selling their old engagement and wedding rings, men selling watches, and people selling family heirlooms.
My role in the company was purely in motion graphics and video editing. Working with a graphic designer, I animated pre-designed storyboards explaining what the company does, advertisements, educational content and social media content.
advertisements and social media content
A lot of my work focused on cultivating an online community for divorced women, to share their stories, to connect with each other, and have support online through podcasts, inspirational quotes, and surveys.
The impact of this company is very positive because the more diamonds that are reintroduced into the marketplace, the less diamonds that need to be mined from the earth, which is dangerous, unethical and unsustainable.